Case Study - Review Report For Naobhe Jewelry Website

Review Brief

Website: Naobhe.com

• Jewelry is a very competitive online market. It's much more difficult to succeed in such a competitive market than in a low-competition market. What this means is that you must do your best to stand out and make a great impression.
• Making a great impression doesn't necessarily mean that you have to invest in a fancy or pompous website. But what you have now is not good enough. It's just another basic shopify website that looks like hundreds of similar websites.
• First of all, your website is very slow. Google gives your homepage a score of 21/100!
• The business logo should be larger and on the top-left side. Don't place it like a title.
• Don't use a slider on top. Sliders slow down pages. Some of the top visual images look blurred on desktops, probably because of bad resizing. The second visual looks really bad!
• The welcome paragraph is too long. The text is a bit cheesy and it has grammar and punctuation mistakes.
• The rest of the page is just a product catalog. This is not the homepage's job. The homepage's job is to welcome new visitors, build trust, stimulate curiosity and encourage them to keep browsing. You can showcase a few featured products, some special products, or products on sale, but don't place so many images on the homepage. Just imagine how much scrolling mobile users will have to do!!
• Take off the newsletter thing. In our social media era, newsletters are a thing of the past. "
• Take off the search box. This is another old feature that can only cause damage.
• Why would anyone create an account to buy products? This is an unnecessary obstacle.

These are just a few preliminary comments. A detailed report has been created for the business owner.

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